Ad hoc reports
One-off vegetable consumer research reports from the Project Harvest study taking detailed, in-depth looks at key trends and demographics in fresh vegetable purchase and consumption. Click on any topic to download the report.
Project Harvest monthly reports
Attitudinal research tracking consumer attitudes towards fresh vegetable purchases over time, including barriers and triggers to purchase, longevity expectations, indicative purchase amounts, and varietal knowledge. Click on any wave to download the report.
| Wave | Month | Commodities |
|---|---|---|
| Wave 44 | January 2017 | Asian vegetable varieties, beetroot, Brussels sprouts, capsicum, parsnips, spinach, sweetpotatoes |
| Wave 43 | December 2016 | Cabbage, celery, cucumber, eggplant, radish, spring onion, zucchini |
| Wave 42 | November 2016 | Broccoli, chillies, corn, green peas, kale, leeks, lettuce |
| Wave 41 | October 2016 | Baby broccoli, beans, carrots, cauliflower, parsley, pumpkin, silverbeet |
| Wave 40 | September 2016 | Asian vegetable varieties, beetroot, Brussels sprouts, capsicum, parsnips, spinach, sweetpotatoes |
| Wave 39 | August 2016 | Cabbage, celery, cucumber, eggplant, radish, spring onion, zucchini |
| Wave 38 | July 2016 | Broccoli, chillies, corn, green peas, kale, leeks, lettuce |
| Wave 37 | June 2016 | Baby broccoli, beans, carrots, cauliflower, parsley, pumpkin, silverbeet |
| Wave 36 | May 2016 | Asian vegetable varieties, beetroot, Brussels sprouts, capsicum, parsnips, spinach, sweetpotatoes |
| Wave 35 | April 2016 | Cabbage, celery, cucumber, eggplant, radish, spring onion, zucchini |
| Wave 34 | March 2016 | Broccoli, chillies, corn, green peas, kale, leeks, lettuce |
| Wave 33 | February 2016 | Baby broccoli, beans, carrots, cauliflower, parsley, pumpkin, silverbeet |
| Wave 32 | January 2016 | Asian vegetable varieties, beetroot, Brussels sprouts, capsicum, parsnips, spinach, sweetpotatoes |
| Wave 31 | December 2015 | Cabbage, celery, cucumber, eggplant, radish, spring onion, zucchini |
| Wave 30 | November 2015 | Broccoli, chillies, corn, green peas, kale, leeks, lettuce |
| Wave 29 | October 2015 | Baby broccoli, beans, carrots, cauliflower, parsley, pumpkin, silverbeet |
| Wave 28 | September 2015 | Asian vegetable varieties, beetroot, Brussels sprouts, capsicum, parsnips, spinach, sweetpotatoes |
| Wave 27 | August 2015 | Cabbage, celery, cucumber, eggplant, radish, spring onion, zucchini |
| Wave 26 | July 2015 | Broccoli, chillies, corn, green peas, kale, leeks, lettuce |
| Wave 25 | May 2015 | Baby broccoli, beans, carrots, cauliflower, parsley, pumpkin, silverbeet |
| Wave 24 | April 2015 | Asian vegetable varieties, beetroot, capsicum, sweetpotato |
| Wave 23 | April 2015 | Celery, cucumber, eggplant, zucchini |
| Wave 22 | March 2015 | Broccoli, chillies, lettuce, sweet corn |
| Wave 21 | February 2015 | Beans, carrot, cauliflower, pumpkin |
| Wave 20 | January 2015 | Asian vegetable varieties, beetroot, capsicum, sweetpotato |
| Wave 19 | December 2014 | Celery, cucumber, eggplant, zucchini |
| Wave 18 | November 2014 | Broccoli, chillies, lettuce, sweet corn |
| Wave 17 | October 2014 | Beans, carrot, cauliflower, pumpkin |
| Wave 16 | September 2014 | Asian vegetable varieties, beetroot, capsicum, sweetpotato |
| Wave 15 | August 2014 | Celery, cucumber, eggplant, zucchini |
| Wave 14 | July 2014 | Broccoli, chillies, lettuce, sweet corn |
| Wave 13 | June 2014 | Beans, carrot, cauliflower, pumpkin |
| Wave 12 | May 2014 | Asian vegetable varieties, baby spinach, Brussels sprouts, capsicum |
| Wave 11 | April 2014 | Cabbage, celery, cucumber, zucchini |
| Wave 10 | March 2014 | Broccoli, green peas, lettuce, sweet corn |
| Wave 9 | February 2014 | Beans, carrot, cauliflower, pumpkin |
| Wave 8 | January 2014 | Asian vegetable varieties, baby spinach, Brussels sprouts, capsicum |
| Wave 7 | December 2013 | Cabbage, celery, cucumber, zucchini |
| Wave 6 | November 2013 | Broccoli, green peas, lettuce, sweet corn |
| Wave 5 | October 2013 | Beans, carrot, cauliflower, pumpkin |
| Wave 4 | September 2013 | Asian vegetable varieties, baby spinach, Brussels sprouts, capsicum |
| Wave 3 | August 2013 | Cabbage, celery, cucumber, zucchini |
| Wave 2 | July 2013 | Broccoli, green peas, lettuce, sweet corn |
| Wave 1 | June 2013 | Beans, carrot, cauliflower, pumpkin |
| This project has been funded by Hort Innovation, using the vegetable research and development levy and contributions from the Australian Government. Hort Innovation is the grower-owned, not-for-profit research and development corporation for Australian horticulture. |
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