Some of the ATMAC European Study Tour participants flew into Madrid on Monday, and yesterday attended the Fruit Attraction trade show.

Fruit Attraction is one of the largest fresh produce trade shows in the world, and exhibitors at the event had on a display a wide range of new varieties, equipment, packaging and much more.

Our tour participants also took away insights into the latest consumer trends in fresh food in Europe, with many exhibitors highlighting how new products catered to those trends.