Market Development

Market Development Support for Australian Vegetable Growers

Market development is a high priority for the vegetable industry and is a key element of AUSVEG’s export development program. By identifying new buyers, and developing strong in-market relationships, AUSVEG aims to improve and create export opportunities for Australian vegetable growers.

AUSVEG, in conjunction with Hort Innovation, has developed a range of info-sheets and resources to assist growers with market development, which are available in both print and online formats.

View Export Resources

In Market Assistance

AUSVEG maintains important contacts in export markets, including Government Officials, Austrade representatives, freight and logistics providers and fresh produce buyers.

Levy-paying growers should contact AUSVEG on (03) 9882 0277 or at export@ausveg.com.au, with details about the markets and products they are interested in exporting for assistance in identifying key contacts.

Email for Inquiries

Connecting Australian Growers with International Markets

Inbound Trade Missions

Since 2014, AUSVEG has facilitated annual Reverse Trade Missions, bringing over 250 international fresh produce buyers into key production regions in Australia to connect directly with growers. The missions provide valuable opportunities for vegetable growers to showcase their production capabilities, innovations and R&D enhancements that underpin high-quality Australian produce.

Fresh Produce Showcase

Since 2014, AUSVEG has organised the annual Fresh Produce Showcase, which has seen over 250 Australian fresh produce levy payers exhibit at this event. This event is a key opportunity for growers to connect with new and existing international fresh produce buyers from across Asia and the Middle East. This event has expanded to cover many fruit and vegetable commodities, which entices more buyers to participate.

Outbound Trade Missions

Since 2014, AUSVEG has facilitated over 250 growers to participate in trade missions to over 10 international markets. Outbound trade missions include a range of visits to supply chain and logistics facilities to build growers understanding of the market. These trade missions typically involve exhibiting at fresh produce tradeshows and meeting with key buyers. Tradeshows build awareness of the Australian vegetable industry’s supply capabilities and facilitate direct connections between Australian growers and international buyers.

Through the Multi-Industry Export Program (Vegetables, Onions, Melons), AUSVEG coordinates grower participation in and exhibition at several international trade missions aligned with major trade events in regions.