AUSVEG Portal supported by Export Connectles
AUSVEG, through the Hort Innovation funded Multi-Industry Export Program (MT21009), has partnered with Export Connect to develop a centralised market intelligence platform for vegetable, onion, and melon levy-paying growers.
The AUSVEG portal supported by Export Connect is an innovative online platform that provide up-to-date market specific insights, competitor analysis information and trade statistics for 15 crops, 15 international markets, for up to 6 retailers per market and up to 5 sub-categories per crop.
The purpose of the market intelligence portal is to assist growers to become customer-centric, understand market demands and consumer preferences, collect up-to-date market information and insights, analyse trade statistics as well as understand product movements. The portal will publish and update the competitor analysis fortnightly with summary reports on latest consumer trend being published monthly.
The AUSVEG portal consists of three major features, including Monthly Trends, Trade Data and Competitor Data. These features host and publish information that provide growers with data and market insights which will aid in making informed decisions and to stay ahead of the competition.
Monthly Trends
With access to the latest monthly trends across a range of crops and markets, growers will be able to determine the most appropriate markets for their products and identify the latest trends in product movements.
Trade Data
Develop your knowledge and understanding of the competitive landscape of international markets with the Trade Data feature. This feature identifies the top export destinations for your products, assisting with export planning and opportunity scanning.
Competitor Data
Stay ahead of the competition by analyzing the competitive landscape with the Competitor Data feature. Review competitor brands, product claims, pricing, country of origin, product packaging, and product images to identify your own Unique Selling Proposition (USP) to international buyers.
Interested in Signing Up?
For registration and further information, please contact the AUSVEG Export Department on 03 9882 0277 or export@ausveg.com.au. Please provide a recent copy of your Levy Remittance Advice document when registering.
This portal is strictly accessible to vegetable, onion, and melon levy-paying businesses only.
International Business Innovation Mentoring Program
The program is designed to run for three years, from 2022 to 2025, and a limited funded positions available each year for this strategic focussed program. Growers can gain access to 12 months of service and assistance through support activities to achieve strategic milestones for the business once registered.
The primary objectives of the program are focused on:
- Assistance with innovation and value adding opportunities post-harvest
- Receiving strategic advice and support on international marketing, sales and branding strategies
- Identifying potential export opportunities that significantly expand your business that improves your bottom line while improving risk management
- Upskilling your business to export directly
- Uplifting business, market and customer engagement skills
- Leveraging data with commercial support that turns ideas into actionable business plans
- Provide assistance from cross leveraging opportunities that promotes reciprocal trade strength
- Entrepreneurship guidance to personal mindset development and growth
- Overcoming the challenges of Covid-19 and getting back to business